This module allows a user to dynamically retrieve market visibility and ranking data on millions of domains across 26 markets within a matter of seconds. There's literally trillions of data points at a user's finger tips with his module.
Tabbed Navigation
Like the Project Visibility module, this module is split into three main views (the Overview, the Ranking Keywords view and the Ranking URLs view). Click on any of the three tabs to change your view.
Search form
The module will populate with data for the domains you enter in the search form. You can add up to 25 domains (or group domains) at any time. Each domain will appear as a uniquely coloured pillbox. In the example below, I've added all the domains for the current Premier League table (2020-21 season) and yes, I know, some of the colours aren't quite right. π
Widgets
The module includes a number of widgets which break the data down in various ways and more widgets will progressively be added to this module.
Expand/Shrink functionality
All the widgets have the option to expand to the full width of the user's screen. Simply click on the expand icon in the top right hand corner of each widget:
CSV downloads
Most of the widgets include an icon which allows a user to download a simple CSV file which will contain the raw data that is being used to populate the widget:
Widget: Visibility Index
This displays the Visibility Index for each of the selected domains (i.e. those that are represented by pillboxes). Each bar in the chart will match the pillbox colour. For a definition of Visibility Index, see below.
Widget: Visibility Share %
This provides a breakdown of Visibility Share as a percentage. The colours shown in the chart will match the colours of the respective pillboxes.
Widget: Result Type Prominence
This chart allows a user to see, at a glance, which result types are more 'prominent' (i.e. more likely to appear for the campaign keywords on this campaign). In the example below, you can see quite easily that for 30.2% all of the keywords the selected domains rank for, Google is displaying People Also Ask results in the SERPs.
Widget: Number of Keywords
This bar chart provides a domain-to-domain visual comparison, based on the total number of ranking keywords each domain has.
Widget: Ranking URLs
This chart displays the number of ranking URLs each domain has over time.
Pillboxes
Analysed domains will appear as brightly coloured pillboxes. You can toggle the pillboxes on or off at any time to include them in or exclude them from the analysis (in the image below you'll notice that the yellow pillbox for www.burnleyfootballclub.com has been temporarily toggled off). You can also remove them from the analysis altogether by clicking on the close icon (cross in a black circle) on each one.
The colours of the pillboxes will match the colours shown in most of the widgets:
Custom Date Selector
This allow you to change the analysis to any particular date range. Please note that the module will automatically update every month with fresh data, so in this case, you may find it more effective to make use of larger date ranges (Last 3 months, last 6 months, last year, etc).
Overview Chart
Below the widgets, you will see an Overview chart which will display various metrics over time for the selected domains:
You can change the displayed metric at any time by clicking on the chevron in the far right of the header bar. The following metrics are currently supported:
Average Rank
Keywords per Page
Number of Keywords
Number of Pages (Ranking URLs)
Potential Visibility Score
Potential Visibility Value
Visibility % (Visibility Share)
Visibility Index
Visibility Value $
Ranking URLs
If you click on the Ranking URLs tab, your view will change to display a Ranking URLs table. As you might expect, this displays the top (highest ranking) URLs for each of the selected domains.
Metrics
A user can customise what is displayed in the table by making use of the cog icon in the top right hand corner.
Metrics available in this table:
URL: the top ranking URL for each domain for the campaign keywords
Tags: the keyword tags that are assigned to each keyword this URL is ranking for
Ranking Keywords: the number of ranking keywords each URL has in the campaign
Visibility Index: Visibility Score for each domain, based on a flat average search volume
Potential Visibility Score: the potential extra visibility each URL could potentially achieve by increasing the ranking positions of its ranking keywords
Visibility Value: the estimated value of this visibility based on what it would cost to achieve the same level of visibility via a paid campaign
Exporting data (CSV files)
Click on the grey cog icon in the top right hand corner of the table and click on 'Download CSV'. This will download the data that is displayed in the table.
Ranking Keywords
If you click on the Ranking Keywords tab, you'll see a table which displays the ranking keywords for the first domain (the "client" domain) on the campaign and corresponding data for selected competitors (it defaults to showing the first three competitors, but you can swap the competitors that are displayed from the Settings icon - 'Choose Displayed Domains').
Keyword: each campaign keyword
Universal Results: the types of results seen in the SERPs for this keyword when we last checked. Supported result types:
Ad
Answer Box
Destination
Image
Job Finder
Knowledge Graph
People also ask
Place (Local Pack)
Shopping
Top Stories
Video
Average Search Volume: average search volumes for each keyword (these are currently based on desktop searches only)
CPC ($): the average CPC (Cost Per Click) for each keyword (data source: Google)
Potential Visibility Score: the potential extra visibility each URL could potentially achieve by increasing the ranking positions of its ranking keywords
Rank: the latest top rank for each keyword
Result Type: the result type for the domain's rank
URL: the top ranking URL for each keyword
Visibility Index: an estimate of a domain's overall visibility for its ranking keywords based on an assumption of each rank achieving a typical CTR (Click Thru Rate) for that ranking position (Visibility Score = Search Volume * CTR for the keyword's rank) - based on a flat average Search Volume over a 12 month period.
Visibility %: Visibility Share): each domain's visibility share, based on the overall market's visibility (i.e. it's Visibility Score / Total Visibility Score for all domains)