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What are Market Keywords?
What are Market Keywords?
Matt O'Toole avatar
Written by Matt O'Toole
Updated over a week ago

When creating a new project in Authoritas, you’re asked to provide Market Keywords, but what are these? How many do you need? And why are they important?

Think of the four or five keywords that really define the site that you are adding to the platform; these will be perfect to use as Market Keywords!

Authoritas then uses these terms you provide to calculate the relevancy of third-party backlinks that point to your domain.

The closer the backlink is to your Market Keywords, the more relevant it is deemed! This info can help you weed out backlinks that aren’t relevant to your topics or concerns.

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⚠️ Quick reminder that this section is only for Link data and are not the area where you put your keywords to be tracked.

You can find out more by watching this video:

If you have any questions, feel free to reach out to your account manager, or get in touch at

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