We have been collecting keyword data since 2009 and know what it takes to collect accurate keyword ranking and SERP (Search Engine Results Page) data at scale.

Given the importance of Universal SERP features for SEOs today, we’ve gone to town to analyse over 40 major universal Google SERP features.

We use a real browser and paginate like a real user to get the top 10 pages (~100 ranking results) for each keyword you are tacking in the Authoritas platform. Here’s a complete list of SERP Features we extract:

The Keyword Rankings module, you will see all the keywords you’re currently tracking. Next to each keyword, the platform displays different icons that tell you which result types appear on the SERP. If the icon is green, it means that you rank for SERP result. If the icon is grey, it means that results are present but you do not rank for it.

You can spot Paid Result when you see the small red number near the icon, which you can see below.

It indicates the number of paid search results currently appearing for this query.

You can use the + near your domain to filter your keywords by result types and pick the Universal Features that you want to focus on.

⚠️If you don’t recognise an icon, hover your mouse over the shape to reveal what it represents.

If you have any questions, feel free to reach out to your account manager, or get in touch at support@authoritas.com.