SoS - no, I don't mean 'Save our SEO'; I'm talking about Share of Search 😉 Did you know that Authoritas has an automated module for calculating and visualising this popular metric?
To get started, just head over to the ‘Keywords’ module and click on ‘Share of Search', which is the fifth option down.
The pie chart that generates here uses keyword ranking data from your domain, as well as from any competitors that are tracked in the project, to calculate the value of rankings and show how much of the search market each owns.
For example, ranking well for 10 keywords with 100,000 combined search volume is more valuable than ranking well for 100 keywords with 1,000 combined search volume. The first case means more traffic to your site and that’s exactly what this module aims to illustrate.
In the table below the chart, we can see that our domain Boohoo ranks for more keywords on the first page of Google than the competitor, but that they hold more of the traffic that is available. This suggests that the keywords Boohoo rank for are not as valuable as those of the competitor.
Share of Search can obviously vary by country, device type and search engine. If you have these options configured, the module allows for easy switching between views. Click on where you see the rank config name to change view.
Similarly, there is a plus icon for additional filtering. This includes focusing in on a particular tag, search for a specific keyword and excluding ‘Others’ from the pie chart. Others simply refer to any unknown domains that are not tracked in your project and you can turn these off, if they are not a primary concern for your SEO strategy.
⚠️ The more keywords and the more competitors your track in your project, the more detail that the Share of Search module can offer!